Executive Summary
MarsBase is strategically positioned to capitalize on the rapid growth of the cryptocurrency, asset tokenization, and decentralized finance (DeFi) markets. By targeting three primary user groups:
1. Web3 investors, startups and consultants
2. DeFi users and liquidity providers
3. Institutional investors and family offices
The company aims to provide innovative liquidity solutions for illiquid assets. In 2024, the total addressable market (TAM) is estimated at approximately $7.64 trillion. With a serviceable available market (SAM) of $1.91 trillion and a serviceable obtainable market (SOM) of $57.3 billion, MarsBase has a significant opportunity to capture market share in these expanding sectors.
2. Analysis of Target Market Segments
2.1. Web3 Investors, Startups, and Advisors
In 2024, the Web3 ecosystem has experienced substantial growth due to increased interest in blockchain technology and decentralized applications. The number of active participants - including investors, startups, and advisors - has risen to approximately 60,000 globally. The average deal size in this segment has increased to $6 million, reflecting a surge in funding for innovative blockchain projects.
2.2. DeFi Users and Liquidity Providers
The DeFi market has seen remarkable expansion, with the number of users growing to an estimated 4 million in 2024. These users are increasingly participating in DeFi services such as lending, borrowing, and yield farming. The average assets under management per user have increased to $20,000, indicating greater trust and investment in DeFi platforms.
2.3. Institutional Investors and Family Offices
Institutional investors and family offices have shown growing interest in digital assets and blockchain technology. In 2024, approximately 12,000 such entities are actively managing digital assets, each with an average of $600 million under management. This shift is driven by the pursuit of diversification and the potential for higher returns offered by the digital asset class.
MarsBase is well-positioned to serve this segment by offering advanced asset tokenization and liquidity solutions. By addressing the challenges of illiquid holdings and providing secure, compliant platforms for asset management, MarsBase can attract institutional clients seeking reliable partners in the digital asset space.